Digital training and workshops
Digital requires new skills and competencies.
Which digital techniques are the most cost effective? What do regulators allow you to do? How do you intgrate digital marketing into your strategy?
Orital’s results-driven digital training workshops address these questions and more.
Key features
- Tailored - content is based on a pre-course analysis of your team's capabilities
- Interactive - facilitators encourage participants to share experiences and ideas
- Applied - delegates use what they learn to develop a digital marketing strategy
Who benefits most from our digital workshops?
- Anyone in Pharma marketing and sales
- Anyone working in market access, clinical services, medical affairs, and procurement
- Senior managers
Main learning objectives
- What are the options for engaging with healthcare professionals, commissioners and patients using the web, social networks, blogs, micro-sites, email, and mobile marketing
- How digital media affects the decision making and buying processes for pharmaceutical brands
- How to incorporate digital media into your business strategy and implement the strategy effectively
- How to select the best digital agencies and manage their activities most effectively
- How to develop a long-term digital roadmap and deploy budget and resources