Downloads

Click on the green links to download free information/guides covering digital marketing for Pharma that may help you in your day-to-day activities.

Online Enagagement of Healthcare Professionals - article written by Jon Twinn (former editor of Doctors.net.uk and the Chief Medical Officer's website at the Department of Health). An easy to read guide to grabbing and keeping HCP's attention online.

Guide to using Orital's Delicious links - a collection of links to some of our favourite healthcare related websites, social media resources and online communities. The links are organised and tagged which allows you to search for specific topics. 

Orital Digital Media Glossary - explains some of the jargon you might come across. The glossary is specific to Pharma and we think this sets it apart. Please tell us how we could improve it



Guest Blog 6: Stats and Analysis

Welcome to the final episode in a series of posts about the online engagement of healthcare professionals from guest blogger Jon Twinn - former editor of Doctors.net.uk and the Chief Medical Officer's website at the Department of Health. Here, Jon explains the importance of measuring and understanding what your audience is doing.

 

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Where is digital heading?

We believe that Online Relationship Management and Value-Based Persuasion will become core competencies in Pharma. In this blog we try to explain why.

 

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Guest Blog 5: Measuring Successful Engagement

Welcome to the fifth in a series of posts about the online engagement of healthcare professionals from guest blogger Jon Twinn - former editor of Doctors.net.uk and the Chief Medical Officer's website at the Department of Health. Here, Jon explains what success might look like.

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