Posted on June 1, 2011
Welcome to the second in a series of posts about the online engagement of healthcare professionals from guest blogger Jon Twinn - former editor of Doctors.net.uk and the Chief Medical Officer's website at the Department of Health. Here, Jon discusses "the social web" - what it means, and how organisations can take advantage of it.
Welcome to the final episode in a series of posts about the online engagement of healthcare professionals from guest blogger Jon Twinn - former editor of Doctors.net.uk and the Chief Medical Officer's website at the Department of Health. Here, Jon explains the importance of measuring and understanding what your audience is doing.
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We believe that Online Relationship Management and Value-Based Persuasion will become core competencies in Pharma. In this blog we try to explain why.
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Welcome to the fifth in a series of posts about the online engagement of healthcare professionals from guest blogger Jon Twinn - former editor of Doctors.net.uk and the Chief Medical Officer's website at the Department of Health. Here, Jon explains what success might look like.
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