Latest entries
Guest Blog 6: Stats and Analysis
Posted on October 2, 2011
Welcome to the final episode in a series of posts about the online engagement of healthcare professionals from guest blogger Jon Twinn - former editor of Doctors.net.uk and the Chief Medical Officer's website at the Department of Health. Here, Jon explains the importance of measuring and understanding what your audience is doing.
Where is digital heading?
Posted on October 1, 2011
We believe that Online Relationship Management and Value-Based Persuasion will become core competencies in Pharma. In this blog we try to explain why.
Guest Blog 5: Measuring Successful Engagement
Posted on September 1, 2011
Welcome to the fifth in a series of posts about the online engagement of healthcare professionals from guest blogger Jon Twinn - former editor of Doctors.net.uk and the Chief Medical Officer's website at the Department of Health. Here, Jon explains what success might look like.
Guest Blog 4: How not to do it
Posted on August 1, 2011
Welcome to the fourth in a series of posts about the online engagement of healthcare professionals from guest blogger Jon Twinn - former editor of Doctors.net.uk and the Chief Medical Officer's website at the Department of Health. Here, Jon explains some of the potential pitfalls and how to avoid them.
Guest Blog 3: Engagement
Posted on July 1, 2011
Welcome to the third in a series of posts about the online engagement of healthcare professionals from guest blogger Jon Twinn - former editor of Doctors.net.uk and the Chief Medical Officer's website at the Department of Health. Here, Jon offers techniques for engaging with HCPs - starting with rethinking how you look at your target audiences.
Hiring Digital Consultants - How to get it right
Posted on June 11, 2011
Sometimes you need specialised skills and knowledge to get a job done. This is especially true for teams wrestling with digital and social media - it’s so new to pharma that most organisations don’t have the right resources in house yet.
Guest Blog 2: The Social Web
Posted on June 1, 2011
Welcome to the second in a series of posts about the online engagement of healthcare professionals from guest blogger Jon Twinn - former editor of Doctors.net.uk and the Chief Medical Officer's website at the Department of Health. Here, Jon discusses "the social web" - what it means, and how organisations can take advantage of it.
Guest Blog 1: Health and the Web
Posted on May 2, 2011
Welcome to the first in a series of posts about the online engagement of healthcare professionals from guest blogger Jon Twinn - former editor of Doctors.net.uk and the Chief Medical Officer's website at the Department of Health. Here, Jon gives an overview of healthcare in the context of the new web.
Social Media Basics: 5 Easy Steps to a Strategy
Posted on April 6, 2011
Millions of people are now using social networks to help make decisions about their healthcare. It’s not just patients who do this; clinicians also have peer-to-peer discussions about diagnoses and treatments. So why is social media so popular?